As people spend increasing amounts of time online, the popularity of social media websites grows. And with the explosion in users on Pinterest, Twitter, Facebook, YouTube and other sites, many companies now view social networking sites as effective marketing vehicles and have established pages on these sites as part of their overall marketing strategies.
The proliferation of smartphones and other mobile computing devices has contributed greatly to the growth of social networking, because users can stay connected to their social networks without having to sit in front of a computer. Although the usefulness or importance of many users’ “status updates” is debatable, companies across America have begun to play the game, advertising their services and products with status updates. Business owners and business people can share information, such as pictures and videos, with associates and customers instantly through many social networks. Media outlets like TV studios and TV programs can share videos with fans and keep them updated about programming through social media. For example, Today in America, a cable TV program hosted by long-time TV figure and sportscaster Terry Bradshaw, uses social media to update its fans. The Today in America TV Facebook fan page informs fans of the TV program about upcoming episodes, features video clips and more.
The Today in America television show explores trends, stories and developments throughout American culture, including how industries and businesses have used technology to better their operations, market themselves and prosper. The Today in America TV program highlights stories of advancement, success, economic development and innovation throughout the United States.